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Our Work

Madison has developed tools that greatly improve campaign planning, implementation efficiency and outcomes.


Critical Planning Tools

At Madison, we are very meticulous in campaign planning. We have developed tools that helps better planning in order to address the complex interplay of policy evolvement, market reactions and the chemistry amongst stakeholders.


M3 Stakeholder Mapping Tool

Unlike conventional power-interest matrix, the Madison 3-Tiered Stakeholder Mapping Tool (M3) is a dynamic, prescriptive tool that maps stakeholders in three inter-related levels:

  • CORE (decision-making)

  • INFLUENTIAL (opinion-shaping)

  • ENVIRONMENTAL (social agenda-setting) 


M3 has become a very productive tool both for Madison and our clients in all advocacy, public affairs and communications campaigns.


It provides a much more accurate navigation and deeper understanding of the dynamics in the everchanging sociopolitical landscape.

Specialty Areas 

  • Biopharma

  • Biotech

  • Environment & sustainability

  • Food science

  • Innovation & technology

  • Insurance

  • Genetic & precision medicine

  • Marine conservation

  • Medical devices & diagnostics

  • NGOs

  • Social welfare

  • Vaccines

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  • Advocacy

  • Civic engagement

  • Stakeholder mapping

  • Policy analysis

  • Public affairs counselling

  • Market access advisory

  • Science communication

  • ESG communication

  • Sustainability & social impact

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